Marketeerof the Year 2015 Award being presented to BCA President Director Jahja Setiaatmadja The 10th Annual MarkPlus Conference EntrepreneurialMarketing - MBA (ENMARK - MBA) is designed for the next generation leaders to learn about marketing, management, business strategy and entrepreneurial mindset in business execution. This MBA is for managers, entrepreneurs, start-up leaders who wants to grow their business and marketing capabilities to boost their business 1Gmxwvk. ABOUT US MarkPlus, Inc PT MarkPlus Indonesia EightyEightKasablanka, 8th Floor Raya Kav., Jl. Raya Casablanca Menteng Dalam, Jakarta, South Jakarta City, Jakarta 12870 - 021 57902338, pr info VIEW MORE MarkPlus Consulting is the elite consulting arm of MarkPlus, Inc. Small but gifted, our team is a mix of young creative individuals and seasoned expert leaders. Our consultants solve problems quickly and creatively while our leadership team contributes their vast experience and sound judgement. Our ability to extract meaningful and actionable insights from piles of data is unparalleled. Clients are often amazed at how we segment the market and map the competition. More importantly, we always manage to uncover the deep anxieties and desires of customers through unconventional methodologies. Inspired by our founder, Hermawan Kartajaya, who is a world-class marketing modeler, every one of our consultants is great at developing solution frameworks. Our frameworks are structured and comprehensive, which makes it easy to communicate our strategy and tactic internally and externally. The frameworks also help us to think creatively but stay relevant to the client situation for pragmatic implementation. We carefully select our clients for a win-win approach and take pride in solving challenging marketing problems. We prefer clients which share a strong passion to collaborate in developing and executing our strategy. Our consultants are encouraged to actively interact and converse with our clients to deeply understand their concerns. That is why our work is always world-class and brings success to our clients. The power of our network, community, and influence often helps to turn our unconventional strategy into actions. This means that we will try our best to leverage those intangible assets to help our clients. We put extra efforts to connect our clients to external parties and lobby relevant stakeholders. Last but not the least, we can proudly say that we have a strong culture. Like all MarkPlus-ers, we have strong passion for knowledge, passion for business, passion for service, and passion for people. And when you look at our consultants, you will find that we share the same personality albeit coming from distinctly different backgrounds. We are all quick, sharp, and smart. When you want to get things done fast and effectively, we are the ones to count on. Our Typical ConsultingEngagement Topics MarkPlus Consulting has helped clients develop market insights, assess feasibilities, and/or develop strategies for new market opportunities, which can be in the form of launch of new products, entering new market segments/geographical markets, as well as diversifying into adjacencies or even unrelated new businesses altogether. Clients have often praised us for our abilities to view the market creatively and identify uniquely differentiated levers for capturing value in those opportunities. These have raditionally been our core client engagements. In these engagements, we utilize our proven proprietary concepts and approaches namely the 9 Elements of Marketing. We start with Segmentation of the Market, and Map Competitors’ Positioning and Value Proposition to determine the best Brand Positioning and Differentiation for Client brands. In the implementation stage, we are often asked by clients to objectively hand hold and supervise advertising and other communications agencies. Through our latest proprietary marketing effectiveness concept measurement methodologies we name it WOW Marketing/A5 customer path, we can help clients identify improvement opportunities on where they can optimize their efforts and spending in order to efficiently convert customer awareness into sales/purchase and even into advocacy. Through this A5 Aware-Appeal-Ask-Act-Advocate framework, we can help pinpoint anddevelop improvement programs for the crucial customer touch points that would optimize clients’ marketing efforts. We have successfully helped clients improve their sales force productivity through selected set of drivers such as size, structure, territory alignment,performance management and compensation. Optimization of these drivers have proven to improve our clients’ sales effectiveness and outputs. Our consultants have strong capabilities to identify improvement levers for improving your customer service and experience. More importantly beyond just merely improving, we are often praised by clients for our ability to devise a uniquely differentiated customer experience that often turn into a compelling competitive advantage for the clients’ brand. Unparalleled Understanding of the region With truly nation-wide network in all 13 top cities of Indonesia, we know this market better than anyone JakartaMain CampusEightyEightKasablanka, 8th FloorJl. Casablanca Raya Kav. 88Jakarta 12870, IndonesiaPhone +6221 579 023 38Fax +6221 579 023 39Email info Jakarta CampusSegitiga Emas Business Park, CBD B01/01Jl. Prof. Dr. Satrio Kav. 6Jakarta 12940, IndonesiaPhone +6221 579 023 38Fax +6221 579 511 03Email info BandungJl. Terusan Dr. Ir. Sutami Kav. 7-8Bandung 40164, IndonesiaPhone +6222 200 5335Fax +6222 200 5337Email bandung SurabayaRaya Darmo Square Kav. R-8Jl. Raya Darmo No. 54-56Surabaya 60264, IndonesiaPhone +6231 562 1314Fax +6231 562 1835Email surabaya SemarangHotel Ibis BudgetJl. Kap. Pierre Tendean 21,Semarang 50132Phone +6224 86400700Fax +6224 769 284 41Email semarang YogyakartaAmbarrukmo Palace Hotel, Shopping Arcade 9AJl. Laksda Adi Sucipto No. 81Yogyakarta 55281, IndonesiaPhone +6227 444 690 86Fax +6227 444 690 87Email yogyakarta SoloThe Sunan Hotel SoloShopping Arcade 4B, Ground FloorJl. Ahmad Yani No. 40Solo 57143, IndonesiaPhone +6227 738666Fax +6227 173 8666Email solo DenpasarBerri Biz Hotel, Ground FloorJl. Sunset Road Kuta, BadungBali 80361, IndonesiaPhone +6236 184 956 70Fax +6236 184 956 71Email bali MedanGaruda Plaza HotelJl. Sisingamangaraja No. 18Medan 20213, IndonesiaPhone +6261 736 8502Fax +6261 736 8179Email medan PalembangHotel Horison Ultima Palembang 2nd FloorJl. Jendral Sudirman 20 Ilir I,Palembang 30151, IndonesiaPhone +6271 1556 6777Email palembang AboutMarkPlus, Inc We are built to serve and established to build. Since founded in 1990 by Hermawan Kartajaya, we have consistently aimed to develop companies and individuals in the spheres we master best consulting, marketing research, education, media and community. We have grown to become Southeast Asia’s premiere marketing consulting firm, having established ourselves as a competent advisor on strategy and marketing for businesses and institutions in the region. Today’s world, where everyone is more connected and hence more engaged, offers both opportunities and challenges for all businesses, calling for marketers to develop an ingenious approach to survive and thrive. MarkPlus, Inc. answers this call by providing a comprehensive and tailored implementation of our concepts, including WOW Marketing which integrates all the previous thought-leading concepts of Legacy and New Wave Marketing, making it the most comprehensive marketing framework available to date. MarkPlus, Inc. is supported by two business divisions. Its research arm MarkPlus Insight focuses on marketing and social research to provide reliable information and relevant customer insight. MarkPlus Institute is a leading provider of training and education focused on world-class people development solutions through public and in-house training programs as well as executive education courses. Marketeers is MarkPlus’ media business unit, acting as a connecting platform for marketing enthusiasts in Indonesia and beyond. The media unit runs the Marketeers Magazine, which caters to cool, inspiring and progressive business and marketing professionals. The award-winning magazine provides latest dynamic content on news and views from the business and political world, available nationwide in modern and digital outlets. It also runs the Marketeers Net online portal, a hugely popular website offering fresh daily content on marketing-related topics. Constant Innovation in Marketing Founded by Hermawan Kartajaya, a world-class marketing guru, MarkPlus is constantly inventing new ways to approach the ever-changing market Unparalleled Understanding of the region MarkPlus, with its truly nation-wide network of 13 cities, is the gateway into all regions of the growing Indonesian market. Comprehensive Service across functions MarkPlus comprises 4 integrated business units which able to provide a comprehensive service without the need to engage 3rd party vendors.

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